Unity Releases A Report Revealing The Latest Trends In M

Unity, the world's leading creator tool platform, recently released the "2024 Mobile Game Growth and Monetization Report" (hereinafter referred to as the "Report"), revealing the latest trends and developments in the growth and monetization of mobile games. The report points out that advertisers are adopting diversified user acquisition (UA) strategies, and the role of in-app advertising monetization (IAA) in commercialization strategies has become increasingly prominent.

Currently, the global mobile game industry is facing multiple challenges such as market competition, user acquisition costs, user retention, and international market differences. To maintain solid growth in the fierce market competition, precise and flexible strategies are crucial. Unity's growth business, Unity Grow, relies on its more than ten years of global growth practical experience and industry accumulation, and is committed to providing strategic support to developers and advertisers. It has published the "Mobile Game Growth and Monetization Report" for three consecutive years.

The report provides a detailed analysis of the current growth and monetization status of the game industry, aiming to provide key insights and practical strategic references for mobile game and application developers to help them maximize user acquisition and monetization in the ever-changing mobile market environment.

The report includes the following key findings:

●Advertisers are adopting more diverse user acquisition strategies. Report data shows that in the past two years, advertisers on Ads and Unity Ads have further diversified their advertising strategies through different goal-oriented optimization tools such as advertising revenue, in-app purchase revenue, and hybrid ROAS, and adjusted their budgets accordingly. distribute.

●The role of in-app purchases (IAP) has become increasingly prominent. Although in-app purchase users account for a small proportion, they are crucial. Report data shows that one-third of in-app purchase players will make repeated purchases, of which 27% occur within 30 days of the first purchase.

●The penetration rate of in-app advertising (IAA) continues to increase. Global advertising penetration increased by 3.2%, with even greater growth in regions with high purchasing power.

Tier 1 (T1): Includes the United States, Canada, Australia and the United Kingdom. These countries have strong purchasing power.

Tier 2 (T2): includes Denmark, Sweden, Norway, Finland and Ireland. These countries have higher English understanding skills, but their purchasing power is slightly lower than that of T1 markets.

Rest of the World (RoW): Includes countries/regions not listed in T1 or T2.

Global: Includes all T1, T2 and other countries.

●Acquire higher user retention. User retention rates are 2-7 times higher than other advertising forms. Data shows that compared to users acquired through other advertising forms, users acquired through the reward market have deeper engagement , higher retention, and faster LTV growth.

●’s liquidity is becoming increasingly prominent. It effectively supplements in-app purchase revenue, activates non-paying users, and improves long-term retention rate. Data shows that the monthly advertising revenue per converted user is $4.04, exceeding rewarded video ($0.15).

"By summarizing our growth experience at the forefront of the mobile game industry, the "2024 Mobile Game Growth and Monetization Report" will point out the current growth roadmap for developers." Qi Kai, general manager of Unity Grow Asia Pacific, said honor of kings top up brazil , "The report not only reveals how to accurately locate user growth opportunities in the fierce market competition, but also deeply discusses how to achieve business goals through innovative monetization strategies. We hope that all overseas developers can use these in-depth insights and practical guidance , take the initiative in a dynamic market and drive their business forward.”