Today, the 3D card competitive game "Marvel Showdown" jointly developed by NetEase and Marvel officially broke the news: After negotiation between the two parties, the contract for "Marvel Showdown" has been renewed and will engage in long-term cooperation. At the same time, the follow-up development plan was announced. It will be updated to at least 1,000 cards, and the slogans of "Zero Krypton Complete Illustrated Book" and "200 Card Packs" will be launched. This seems to be a signal that "Marvel continues to invest in the domestic market."
It is obvious to all that the Marvel IP, which was once popular around the world, is now in decline, and has even "fallen off the altar" in the domestic market. For example, in the summer vacation, the movie "Deadpool and Wolverine" tiktok coins price in china , which gathered stars and had a luxurious lineup and was known as the "Marvel savior", only took in 60 million box office on the first day of its domestic release. Compared with "Avengers" 3"'s box office of 330 million on the first day was really dismal.
And Marvel seems to have never given up on the domestic market: it strives to introduce many Marvel film and television works and insists on synchronizing the release time with North America; it has strengthened cooperation with domestic manufacturers, and recently a number of peripherals, games and other cultural and creative products have been released; and, Today, the cooperatively developed game "Marvel Showdown" announced a "contract renewal and Qianka development" plan, which shows that Marvel's ambitions are still in China.
In fact, "Marvel Showdown" is one of the first Marvel IP games to be developed in cooperation with domestic manufacturers. When it was launched, it was known as "movie-level picture quality" and "the most expensive card game to develop." It has been in stable operation for 3 years and has launched more than 800 games. This card has restored almost all the characters in the Marvel universe through high-precision 3D modeling, which can be regarded as a "Marvel IP weather vane".
Another example is that previously, "Marvel Showdown" was the first to announce the linkage with many blockbuster movies such as "Black Panther 2" and "Ant-Man 3", and also launched the "2.0 Across the Multiverse" expansion pack, which is also in line with Marvel The overall content planning trend in recent years.
The announcement of "long-term renewal", "zero krypton full picture book" and "200 packs" also confirms Marvel's ambitions in the domestic market: long-term renewal, price reduction and profit sharing, and through such cooperative products, continue to strengthen its presence in the domestic market. “sense of presence” in the domestic market.
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