Explore TapTap: A Platform Built For Good Games And Brea

With the explosive release of excellent domestic games in recent years, more and more game works have entered the public eye.

The good thing is that this has made mainstream society gradually recognize and value the artistic value of game works, but it is undeniable that more attention is still focused on those games that look "awesome". The rest of the works that don't look that powerful but are very interesting have been pushed to the edge of the spotlight, still waiting for an opportunity to be illuminated.

1. Born for good games

April 17, 2016, is the day of official launch.

The background of its birth originated from the various strange things Xindong encountered when conducting mobile game publishing business. The high platform share brought by the traditional intermodal model requires developers to prepare channels, access SDKs, and add paid components to change game content. In order to help outstanding developers stand out and face up to players' core needs for games, it was proposed upon launch: developers do not need to access the SDK, and can upload games directly to players by registering an account. And in the future, it gradually entered the "channel + community" integration model that is in line with Steam.

Fast forward 8 years, and this sincere and open publishing concept has impressed countless developers and players. These include many small and medium-sized developers, independent game producers, and overseas independent games. Their works are of good quality, but they suffer from lack of start-up capital and lack of understanding of market promotion and community operations, which leads to difficulties in distribution.

The emergence of APP has helped these games that use content as a payment point to find a way out. Compared with the pursuit of krypton gold games through traditional channels, there will always be a focus on some "small but beautiful" game works, such as "Pascal's Contract", "Terraria", "Ashe" and other high-quality buyout games are gradually being launched on mobile phones. Duan emerged and became famous successfully. Among them, the pixel sandbox masterpiece "Terraria", which was chosen to be exclusively launched, has sold nearly 5 million copies on the platform so far, and won the best game in the 2021 annual awards, which is enough to prove the industry of "discovering good games" The concept is worth adhering to.

Of course, the accumulation of these experiences has not slowed down the pace. This year’s “Spotlight Game Creation Challenge” (hereinafter referred to as: Spotlight) launched by

Qualifications without any threshold, a 21-day mid- to long-term schedule, a million-dollar prize pool that far exceeds that of similar events, and platform distribution resources are the real resources and sincerity provided in this "Guangzhao Hero Post".

Following the fifth independent camp, this time Spotlight once again launched the 21-antenna creation competition system. The longer development cycle means that contestants have more time to coordinate brainstorming ideas within the group and modify the details of the game works.

Born for good games, this time we chose to shine the spotlight on the corner and let good games be born here first.

2. Ideal vs life

Whenever we talk about independent game development, our first impression is often associated with some negative words related to difficulties. In fact, many individual developers and small teams are also facing the dilemma of friction between life and ideals.

Recently, a blogger @ in Japan made a business simulation game called "The Life of a Lonely Independent Game Developer" based on the situation faced by these independent game developers.

Just like the name of the game, the author in the game presents a very lonely atmosphere. During the development process, he was alone under the pressure brought by factors such as daily life, physical health, and staying up late to create.

Searching on Xiaohongshu, you will find that there are many developers who quit their jobs to make games. Some left the high-paying and high-pressure environment of large companies, while others were tired of the same old-fashioned life and chose to be impulsive. The game ideally breaks out of its cocoon and becomes a butterfly.

Of course , not everyone has the courage to give up and start from scratch. For many people who are full of ambitions for game development, what hinders them are work, life, family and other practical factors. .

Collisions between life and ideals abound outside the playing field.

3. The power of cooperation

Stardew Valley author Eric once said something in an interview:

"The success of the game has not changed my view of life or life itself. My goal in life is not to make money. I want to create meaningful works and share them with the world."

Many game developers take this as their belief and move forward alone on the road of making games.

Good works deserve to be seen by more people. Starting from September 20, Limelight will officially launch an exclusive cooperation with Xiaohongshu Games to jointly create a stage focusing on creativity so that creators are no longer alone.

Xiaohongshu, as one of the most active content sharing platforms in China, has hundreds of millions of users gathering here every day to share their daily lives. Among them, the average daily exposure of game-related content has exceeded 2 billion, and the content growth rate is Also as high as 239%. Through the behavior of ordinary users planting grass for each other, it has brought new content dissemination directions to many individual developers and game manufacturers.

In this exclusive cooperation with Limelight, participating Xiaohongshu submission officials will randomly select high-quality notes and provide additional traffic support of 5-20w/each article for the entries. And through its unique ladder algorithm recommendation, it continuously accumulates exposure, enters the next traffic pool, and is displayed in front of hundreds of millions of users.

This will allow those "lonely" developers to have a broader platform to find like-minded partners, expose their creativity and talents to hundreds of millions of users, and allow good games to be born surrounded by everyone.

Of course, the purpose of Spotlight and Xiaohongshu this time is not only to promote excellent game products to commercial success, but also an exploration between game ideals and real life - when the creative process is fully exposed to core players Under the eyes of the outside public, whether it can have a new collision with the emotions, thoughts and experiences in life, and produce more interesting and warm game works.

I believe that in this "Spotlight Game Creation Challenge", developers will not only gain bonuses, applause and traffic, but also find like-minded people, collide with different sparks of inspiration, and jointly create a fun game through the power of cooperation. game.